A candidate running for political office has created a website for posting both owned and earned media.Which of the following is an example of owned content?

A) TV interviews with the candidate
B) published news stories about the candidate
C) Facebook posts about the candidate
D) position papers written by the candidate

Owned Content

encompasses materials like videos, articles, and social media posts that are produced and controlled by an organization or individual for branding and marketing purposes.

Earned Media

Publicity gained through promotional efforts other than paid advertising, such as word-of-mouth, reviews, and media coverage.