Asked by
Felix Vwanya Kidake
on Nov 03, 2024
Verified
A global business strategy involves separate product and marketing strategies that vary from one nation to another.
Global Business Strategy
A plan of action, including methodologies and considerations, aimed at expanding a company’s operations and presence in international markets.
Marketing Strategies
Comprehensive plans designed to reach marketing goals, including product development, pricing, promotion, and distribution decisions.
Product Strategies
Comprehensive plans outlining how a product will be developed, launched, managed, and marketed to meet consumer needs and achieve business objectives.
- Comprehend the characteristics and implementation of a global business strategy.
- Recognize the significance of tailoring product and marketing strategies to diverse national markets.
Verified Answer
BA
Learning Objectives
- Comprehend the characteristics and implementation of a global business strategy.
- Recognize the significance of tailoring product and marketing strategies to diverse national markets.