AB Chocolates,a chocolate manufacturing company places display bins of their products at the entry and exit points of a convenience store.The company is using the _____ strategy.

A) trade promotion
B) personal selling
C) missionary selling
D) point-of-purchase advertising

Point-of-purchase Advertising

This refers to marketing materials or advertisements placed in areas where the actual buying decision is made, such as checkout lines or the supply aisle of stores.

Trade Promotion

Marketing activities that are undertaken to boost sales of a product or service, usually through incentives like discounts, samples, or special offers.