An increasingly popular approach that integrates financial and customer performance measures with measures in the areas of internal operations and innovation is known as:

A) the integrated performance measurement tool.
B) the balanced scorecard.
C) integrated efficiency.
D) benchmarking.

Integrated Performance

The comprehensive assessment of all aspects of performance, including financial, operational, and strategic dimensions, in an organization.

Balanced Scorecard

A strategic planning and management system that is used by organizations to communicate what they are trying to accomplish, align the day-to-day work that everyone is doing with strategy, prioritize projects, products, and services, and measure and monitor progress towards strategic targets.

Financial Perspective

An aspect of the balanced scorecard that focuses on financial performance indicators to assess an organization's success in generating value for shareholders.