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Lindsey MacDonald
on Dec 13, 2024

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Arrowhead brand Mountain Spring Water changed its bottle by reducing the size of its label by one-third, using 30 percent less plastic, and making the bottle more flexible for easier recycling. These efforts are part of the company's goal to engage in

A) sustainable development.
B) market development.
C) an oligopoly.
D) cause marketing.
E) environmental downsizing.

Sustainable Development

Progress that satisfies current requirements without limiting future generations' capability to fulfill their necessities.

Oligopoly

is a market structure characterized by a small number of firms that have significant control over market prices and competition.

Cause Marketing

A type of marketing involving the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit.

  • Understand the concept of sustainable development and its importance in modern business.
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edwin BrionesDec 15, 2024
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