Austin can't remember Jack Smith's name because he wasn't paying attention when Jack was formally introduced.Austin's poor memory is best explained in terms of

A) proactive interference.
B) encoding failure.
C) retroactive interference.
D) source amnesia.

Encoding Failure

The inability to create a memory link between sensed information and the ability to recall it later, leading to forgetting.

Poor Memory

A condition characterized by the consistent inability to remember information or events accurately, affecting an individual's day-to-day activities and learning processes.