Asked by
Andrew Turney
on Nov 24, 2024
Verified
Biogenic needs are most associated with drive theories, while psychogenic needs are most associated with expectancy theories.
Biogenic Needs
Fundamental human needs, such as food, water, and shelter, that are innate and necessary for survival.
Drive Theories
Theories in psychology that explain motivation as being driven by the need to fulfill basic biological needs.
Psychogenic Needs
are psychological desires or motivations that drive individual behaviors, often subconscious in nature.
- Fathom the notions of utilitarian and hedonic needs and their impact on the motivations behind consumer behavior.
- Acquire knowledge about diverse theories of motivation and their interpretation of behavior.
Verified Answer
LP
Learning Objectives
- Fathom the notions of utilitarian and hedonic needs and their impact on the motivations behind consumer behavior.
- Acquire knowledge about diverse theories of motivation and their interpretation of behavior.
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