Asked by
Hawra AL Harthi
on Nov 23, 2024Verified
Businesses need to build goodwill only with external clients and stakeholders.
Goodwill
The intangible value of a business that arises from brand reputation, customer relationships, intellectual property, and other non-physical assets.
External Clients
Individuals or entities outside an organization who use or purchase the services or products of a business.
- Acquire knowledge on strategies to establish and preserve goodwill in professional communications.
Verified Answer
MB
Learning Objectives
- Acquire knowledge on strategies to establish and preserve goodwill in professional communications.
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