Asked by
Saraa Sh-Ghannamh
on Dec 15, 2024Verified
Cash payments or an extra amount of "free goods" awarded sellers in the channel for undertaking certain advertising or selling activities to promote the product is referred to as a
A) promotional allowance.
B) promotional quantity discount.
C) seasonal discount.
D) promotional purchase inducement.
E) dynamic pricing policy.
Promotional Allowance
Financial incentives provided to retailers or wholesalers by manufacturers to stock, display, or promote specific products.
Free Goods
Products or services offered without charge to the consumer, often used as a promotional strategy to increase engagement or loyalty.
Advertising Activities
Initiatives and efforts undertaken by a company to promote its products or services to a target audience.
- Draw a comparison between different types of incentives, specifically promotional allowances and cash discounts.
- Gain insight into the reasons and outcomes associated with promotional concessions.
Verified Answer
EJ
Learning Objectives
- Draw a comparison between different types of incentives, specifically promotional allowances and cash discounts.
- Gain insight into the reasons and outcomes associated with promotional concessions.