Consumers respond more positively to ground beef advertised as "75 percent lean" than to ground beef described as "25 percent fat." This illustrates that consumer reactions are influenced by

A) belief perseverance.
B) confirmation bias.
C) the availability heuristic.
D) framing.

Question

Danyelle Greene · Accepted Answer

Final Answer : D, Explanation :  This scenario is an example of framing, which is the way information is presented can influence the perception and decision-making of individuals. In this case, the term 75 percent lean is a positive frame that highlights the beef's leanness, while 25 percent fat is a negative frame that emphasizes the beef's fat content. Consumers are more likely to respond positively to the positive frame, even though both statements convey the same information.

Consumers respond more positively to ground beef advertised as "75 percent lean" than to ground beef described as "25 percent fat." This illustrates that consumer reactions are influenced by

A) belief perseverance.
B) confirmation bias.
C) the availability heuristic.
D) framing.

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Learning Objectives

Learning Objectives

Related questions

Consumers respond more positively to ground beef advertised as "75 percent lean" than to ground beef described as "25 percent fat." This illustrates that consumer reactions are influenced byA) belief perseverance.B) confirmation bias.C) the availability heuristic.D) framing.

Definitions

Learning Objectives

Learning Objectives

Related questions

Consumers respond more positively to ground beef advertised as "75 percent lean" than to ground beef described as "25 percent fat." This illustrates that consumer reactions are influenced by

A) belief perseverance.
B) confirmation bias.
C) the availability heuristic.
D) framing.