Demonstrating the impact of the plan against its objectives occurs during the evaluation phase.How would positive results benefit you as the plan author?

A) Encourage management / client support for future plans.
B) Guarantee the campaign will continue.
C) Increase current budget and resources.
D) Eliminate the need to request more funds.

Evaluation Phase

A stage in a project, program, or strategy where its effectiveness, outcomes, and impacts are assessed.

Plan Author

The individual or entity responsible for creating a strategic plan or document outlining the vision, goals, and methods of execution.

Future Plans

The intentions, goals, or objectives that an individual or organization intends to achieve in the coming period.