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Descriptive research is a qualitative research methodology in which researchers describe the characteristics of the population or phenomenon in question.
Descriptive Research
A research method aimed at describing characteristics of the population or phenomenon being studied without influencing the outcomes.
Qualitative Research
A research method focusing on understanding concepts, thoughts, or experiences through detailed descriptions and analysis of non-numerical data.
Population
The entire group of individuals or units considered for a study, from which a sample may be drawn for analysis.
- Differentiate between qualitative and quantitative methodologies in the context of applied social psychology.
- Understand the components that influence the generalizability of a study's findings.
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Learning Objectives
- Differentiate between qualitative and quantitative methodologies in the context of applied social psychology.
- Understand the components that influence the generalizability of a study's findings.
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