Asked by
Randee Maiava
on Dec 12, 2024
Verified
DirectProtect is an insurance provider that uses telemarketers rather than insurance agents to sell insurance and deal with claims. It wants to pursue new markets, but with some idea of how successful its sales efforts will be. Researchers invited a group of eight insured people to its headquarters to discuss their attitudes about home and auto insurance and awareness of DirectProtect. Responses were gathered on paper as ________ data.
A) hypothetical
B) generative
C) evaluative
D) questionnaire
E) experiential
Gathered on Paper
An expression indicating information or data has been collected and documented in physical or written form.
Experiential Data
Information derived from direct observations, involvement, or experiences, often used to make informed decisions or predictions.
Attitudes
Learned tendencies to evaluate people, objects, or issues in a certain way, often positive or negative.
- Determine and articulate the different categories of data encountered in marketing studies.
Verified Answer
RS
Learning Objectives
- Determine and articulate the different categories of data encountered in marketing studies.