Don, a sales clerk, believes that if he satisfies his customers' needs based on the policies covered in his company's sales training seminar, his incentives would increase. In the context of VIE theory, Don's belief illustrates _____.

A) dissonance
B) valence
C) autonomy
D) instrumentality

VIE Theory

A psychological theory that suggests individual motivation is determined by the perceived valence, instrumentality, and expectancy of the outcome.

Instrumentality

In motivation theory, it refers to the perceived relationship between performing at a certain level and achieving a particular outcome.

Sales Clerk

An employee typically found in retail settings responsible for processing sales transactions, assisting customers, and managing inventory.