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Dozier and Broom note that "strategic planning is deciding where you want to be in the future and how to get there." What does this interplay of goals and strategy make possible for a company?
A) defines the objectives for strategic PR plans
B) leads to solid corporate social responsibility initiatives
C) sets the organization's direction proactively,thereby avoiding drift and repetition of activities
D) provides a starting point for all future campaigns
Strategic Planning
The process of defining a direction for an organization by setting goals, determining actions to achieve the goals, and mobilizing resources to execute the actions.
Organizational Direction
The guidance or strategy that a company or organization follows to achieve its goals and objectives.
Repetition of Activities
The act of performing the same tasks or procedures multiple times to achieve consistency, proficiency, or for reinforcement.
- Comprehend the critical role of goals and strategic planning in setting an organization's future direction.
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Learning Objectives
- Comprehend the critical role of goals and strategic planning in setting an organization's future direction.
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