Asked by
Aayanna Taylor
on Dec 18, 2024Verified
Global segmentation usually results in market segments made up of young people, those that have money to spend, or those with access to the Internet.
Global Segmentation
Segmentation that identifies a group of consumers with common needs and wants that spans the entire globe.
Market Segments
The groups of consumers who have shared characteristics and similar product needs.
- Recognize the different bases for segmenting a market (demographic, geographic, psychographic, and behavioral).
- Appreciate the significance of adapting marketing strategies to meet the needs of specific market segments.
Verified Answer
LC
Learning Objectives
- Recognize the different bases for segmenting a market (demographic, geographic, psychographic, and behavioral).
- Appreciate the significance of adapting marketing strategies to meet the needs of specific market segments.
Related questions
Market Size, Customer Lifestyles, and Population Shifts Are All Important ...
Unique Segmentation Is Used When the Similarity in Needs and ...
Segmenting by Geography Allows Marketers to Capitalize on Convenience to ...
Behavioral Segmentation Is Often the Most Difficult of the Four ...
In Order to Reach Millennials, Marketers Should Strive to Develop ...