Identify a true statement about the last paragraph of a sales message.

A) It should be relatively short for proper clarity and emphasis.
B) It should include testimonials, guarantees, and enclosures.
C) It should include a detailed description of the product to be sold.
D) It should not restate the central selling point.

Central Selling Point

The unique advantage or feature of a product or service that is emphasized to attract customers.

Testimonials

Statements from customers or clients praising the value, performance, or quality of a product or service, often used in marketing and sales.

Clarity

The quality of being coherent and easily understood.