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Cheyenne Ranea
on Nov 22, 2024

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In 1996 McDonald's started offering the Arch Deluxe. From the beginning the product failed to sell well, further compounded by low growth in fast food sales McDonald's discontinued the product. Under the BCG Matrix the Arch Deluxe would be considered a

A) question mark.
B) cash cow.
C) skunk.
D) dog.
E) star.

BCG Matrix

It's a framework that helps organizations analyze product lines or business units for strategic planning, highlighting areas of growth and areas that may require divestment.

Arch Deluxe

A hamburger product introduced by McDonald's in 1996, targeting a more adult palate with its unique sauce and presentation.

McDonald's

A global fast-food restaurant chain known for its hamburgers, fries, and wide range of breakfast and dessert options.

  • Clarify how marketing analytics tools are utilized in the assessment of market performance.
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DJ
Durwa JadhavNov 29, 2024
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