Asked by
Georgios Pavlidis
on Dec 13, 2024Verified
In a recent issue of AARP The Magazine, a print ad for State Farm Insurance annuities advises readers that "The company has helped you enjoy your time with the kids and it can now help you enjoy your time without them." The ad is most likely targeted toward which generational cohort?
A) echo-boomers
B) Millennials
C) Generation Yers
D) baby boomers
E) baby busters
Baby Boomers
A demographic group born approximately between 1946 and 1964, known for being a large generation with significant economic and cultural impact.
- Understand the critical importance of demographics in product targeting strategies.
Verified Answer
JM
Learning Objectives
- Understand the critical importance of demographics in product targeting strategies.
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