Asked by
Joanna Alonzo
on Nov 19, 2024
Verified
In marketing and sales messages, what is the primary difference between selling points and benefits?
A) Selling points are ethical to use whereas benefits are not.
B) Selling points focus on the user rather than the product.
C) Selling points focus on the product rather than the user.
D) Selling points are unethical to use whereas benefits are not.
Selling Points
Key attributes or advantages of a product, service, or idea that make it appealing to potential buyers or users.
Benefits
Advantages or positive outcomes that result from a particular action or policy.
Ethical Use
The responsible and fair usage of resources or power, especially concerning moral principles.
- Differentiate between selling points and benefits in marketing messages.
Verified Answer
NK
Learning Objectives
- Differentiate between selling points and benefits in marketing messages.