In Self Competency: Sanjiv Das's Leadership at CitiMortgage,one of Das' goals upon becoming CEO of CitiMortgage was to bolster employee morale during a time of intense business demand and shrinking public respect toward financial institutions.

Employee Morale

The overall outlook, attitude, satisfaction, and confidence that employees feel at work, which can influence productivity and teamwork.

Intense Business Demand

Refers to a period when the need for a business's products or services is significantly higher than usual, leading to increased pressure on resources and operations.

Public Respect

The esteem or high regard that the general population holds for a person, organization, or concept.