Asked by
Douglas Darden
on Nov 09, 2024
Verified
In the customer benefit approach, the salesperson offers a gift or sample to the prospect.
Customer Benefit Approach
The customer benefit approach focuses on presenting how a product or service can solve a customer's problem or improve their situation.
Gift
An item given willingly to someone without expectation of payment; typically a gesture of goodwill or symbol of appreciation.
- Comprehend the principle and utilization of customer benefit within the sales context.
Verified Answer
LM
Learning Objectives
- Comprehend the principle and utilization of customer benefit within the sales context.
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