In the means-ends chain, ___ objectives are ends that are directly tied to ___ objectives as the means for their accomplishment.

A) lower-level; lower-level
B) lower-level; higher-level
C) moderate-level; moderate-level
D) higher-level; lower-level
E) higher-level; higher-level

Means-Ends Chain

A conceptual framework linking consumer behavior with their personal values, where products or services are seen as a means to achieving ultimate life goals or ends.

Lower-Level Objectives

Specific, operative goals that are set to achieve more strategic, higher-level goals within an organization, often short-term and tactical.