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Holland Mills
on Nov 19, 2024

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Information about the personality, attitudes, lifestyle, and other psychological characteristics of a group of individuals constitutes their ________.

A) psychographics
B) demographics
C) psychogenesis
D) psychogeography

Psychographics

The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

Psychological Characteristics

Traits or features of an individual's mental and emotional makeup, such as personality, attitudes, and motivations.

  • Understand the different forms of messages and their goals, particularly in the context of persuasion.
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Akanksha BansalNov 26, 2024
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