Asked by
Gabriela Santos
on Nov 15, 2024Verified
_____ is a person's susceptibility to persuasion.
A) The primacy effect
B) The recency effect
C) Persuadability
D) The need for cognition
Persuadability
The susceptibility of an individual to change their beliefs, attitude, or behavior in response to an argument or a message.
- Recognize the variables that influence an individual's ability to be persuaded and the success of messages.
Verified Answer
SM
Learning Objectives
- Recognize the variables that influence an individual's ability to be persuaded and the success of messages.
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