Asked by
Angel Martinez
on Nov 23, 2024
Verified
Janet will only drink Earl Grey tea. This tea is her attitude object.
Attitude Object
Anything toward which an individual has a persistent psychological and evaluative orientation, encompassing feelings, beliefs, and behavioral dispositions.
Earl Grey
A type of tea flavored with the oil from the rind of bergamot orange, noted for its distinctive flavor.
- Understand the concept of attitude objects and their role in consumer preferences.
Verified Answer
RT
Learning Objectives
- Understand the concept of attitude objects and their role in consumer preferences.
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