Most content analysts would describe content analysis as ______.

A) qualitative, systematic, and objective
B) quantitative, random, and subjective,
C) qualitative, systematic, and objective..
D) quantitative, systematic, and objective.

Content Analysis

Content analysis is a research method used for systematically analyzing the content of communication, such as texts or media, to quantify patterns or themes.

Quantitative

Pertaining to research or data that can be measured or quantified, often using statistics to represent and analyze variables numerically.

Systematic

A methodical, step-by-step approach to ensure thoroughness and reliability in the execution of a process or research.