One of the objectives of _____ in an unsolicited sales message is to introduce a relationship between the audience and the product, service, or idea.

A) the salutation
B) the attention-getter
C) a counterproposal
D) an enclosure

Unsolicited Sales Message

A marketing message or advertisement sent without the recipient's prior request or consent, often perceived as intrusive or spam.

Attention-Getter

A technique used to capture the audience's interest at the beginning of a communication.