Asked by
Shane Adams
on Dec 13, 2024
Verified
Publishers were surprised by the dramatic success of the book Fifty Shades of Gray and believe that it would likely generate a fresh cycle of female-targeted romances packaged for the mainstream reader. This is an example of a(n) ________ force impacting the marketing environment.
A) economic
B) competitive
C) technological
D) social
E) regulatory
Marketing Environment
Refers to the external forces that affect a company's ability to engage with consumers, including social, technological, economic, environmental, and political factors.
Mainstream Reader
A person who prefers reading popular or widely accepted literature, typically the most common and commercially successful works.
- Examine the effects of population shifts on societal structures and market dynamics.
- Understand the role of demographics in shaping marketing strategies.
Verified Answer
JR
Learning Objectives
- Examine the effects of population shifts on societal structures and market dynamics.
- Understand the role of demographics in shaping marketing strategies.