Asked by
Georgia Lawton
on Dec 12, 2024Verified
________ question allows respondents to express opinions, ideas, or behaviors in their own words without being forced to choose among alternatives that have been predetermined by a marketing researcher.
A) A dichotomous
B) An open-ended
C) A closed-end
D) A fixed-alternative
E) A semantic differential
Open-Ended
Descriptions or questions that are broad and allow for a wide range of responses, interpretations, or solutions, without strict limitations.
Marketing Researcher
Professionals who study market conditions to examine potential sales of a product or service, aiding companies in understanding what products people want, who will buy them, and at what price.
Respondents
Individuals who answer or respond to surveys, questionnaires, or research studies.
- Acquire knowledge on the employment and framework of open-ended queries in the acquisition of qualitative data.
Verified Answer
KK
Learning Objectives
- Acquire knowledge on the employment and framework of open-ended queries in the acquisition of qualitative data.