Asked by
venxel bantilan
on Oct 31, 2024
Verified
Research shows that a business profile as a socially responsible company pays dividends in customer retention but not in product sales.
Socially Responsible
Refers to individuals or organizations behaving in an ethical and sensitive manner towards social, cultural, economic, and environmental issues.
Customer Retention
The activities and actions companies take to reduce the number of customers leaving or switching their service or product.
- Discern the difference in communication strategies between large and small companies, and between marketing and communications.
Verified Answer
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Learning Objectives
- Discern the difference in communication strategies between large and small companies, and between marketing and communications.
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