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Scenario planning helps Royal Dutch/Shell make major adjustments in strategies and operations and to be better prepared than competitors for future shocks.
Scenario Planning
Planning that identifies alternative future scenarios and makes plans to deal with each.
Royal Dutch/Shell
A global group of energy and petrochemical companies, known for its innovations in oil and gas exploration.
Future Shocks
A term by Alvin Toffler referring to the distressing disorientation felt when individuals or societies experience too much change in too short a time.
- Acknowledge the process and advantages of scenario planning in preparing for future possibilities.
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Learning Objectives
- Acknowledge the process and advantages of scenario planning in preparing for future possibilities.
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