Some behavioral economists explain the so-called endowment effect to be a consequence of people's tendency to

A) feel gains more intensely than losses.
B) feel losses more intensely than gains.
C) focus mentally on a recently viewed number.
D) feel strongly about fairness and generosity.

Endowment Effect

A mental occurrence in which individuals attribute increased worth to objects simply because they possess them.

Losses

Negative financial results stemming from expenses exceeding revenues or from decreases in asset values.

Gains

The benefits or profits gained from a particular activity or financial transaction.