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The content of a message has an impact on whether people are persuaded or not. Which of the following is NOT directly related to the message component?
A) People are more easily persuaded if they think that the message is not intended to manipulate them
B) A message delivered by an expert is more persuasive than one delivered by a non-expert
C) Fear-arousing messages are more likely to persuade
D) A powerful linguistic style (e.g., no hesitations) enhances persuasion
Message Component
Elements or parts of a message that contribute to its overall meaning and effectiveness in communication, such as content, tone, and context.
Linguistic Style
The distinct manner or pattern of speech and language usage that characterizes an individual, group, or context.
Fear-Arousing
A communication strategy designed to elicit fear in order to influence attitudes or behaviors.
- Familiarize with the concept of fear appeals, message framing, and the layout of arguments in persuasive messaging.
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Learning Objectives
- Familiarize with the concept of fear appeals, message framing, and the layout of arguments in persuasive messaging.
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