The first step in the strategic planning process is

A) define an organization's mission.
B) monitor and adapt plans.
C) assess the competitive position.
D) develop strategies for reaching objectives.

Strategic Planning Process

involves defining a company's strategy or direction and making decisions on allocating its resources to pursue this strategy.

Organization's Mission

A statement that defines the purpose, goals, and values of an organization, clarifying its direction and priorities.

Competitive Position

The standing or ranking of a company, product, or brand within a market, compared to its competitors, based on criteria like market share or reputation.