Asked by
Kyler Harris
on Nov 06, 2024
Verified
The four Ps of the marketing mix consist of product, positioning, pricing, and promotion.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally identified as product, price, place, and promotion.
- Comprehend the components of the marketing mix and their significance.
Verified Answer
CM
Learning Objectives
- Comprehend the components of the marketing mix and their significance.
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