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Teliah Coleman
on Dec 08, 2024

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The key to coordination is to ensure that functional areas maintain:

A) the ability to envision future goals
B) consensus at all organizational levels
C) agreement on major marketing functions
D) ample time for planning
E) open lines of communication

Coordination

The process of organizing activities and resources efficiently to achieve a collective goal.

Functional Areas

Distinct segments of a business or organization, each focusing on a specific aspect of operations, such as marketing, finance, or human resources.

  • Comprehend the essential strategic coordination in the marketing planning process.
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Anastazia BasilDec 08, 2024
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