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Beauty Time with HARITA
on Dec 14, 2024

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The proper blend of elements in the promotional mix depends on the type of product. The three specific characteristics to be considered are complexity, ________, and ancillary services.

A) relevance
B) focus
C) risk
D) meaning
E) impact

Product Characteristics

Attributes or features that define a product and differentiate it from competitors, including quality, functionality, and design.

Complexity

Refers to the state or quality of being intricate or complicated, often used in various contexts to describe systems, problems, or conditions.

Ancillary Services

Additional services or support provided alongside the primary service or product.

  • Understand the fundamental traits that impact decisions regarding the promotional mix.
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Denesha MitchellDec 17, 2024
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