The six major external factors that can influence the marketing environment of a firm are: economic factors, demographic factors, technological factors, political factors, legal factors, and sociocultural factors.

External Factors

External influences that can impact a business or system, including economic, social, political, and environmental conditions.

Marketing Environment

The external factors that affect a company's ability to engage and transact with its targeted customers, including social, economic, technological, competitive, and regulatory forces.