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Maged Talaat
on Oct 08, 2024

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The theory of consumer behavior assumes that:

A) consumers behave rationally,attempting to maximize their satisfaction.
B) consumers have unlimited money incomes.
C) consumers do not know how much marginal utility they obtain from successive units of various products.
D) marginal utility is constant.

Consumer Behavior

Consumer behavior examines the decision-making processes and actions of individuals or groups in purchasing and using goods and services.

Maximizes Satisfaction

Refers to the act of choosing options that result in the highest level of satisfaction or utility for an individual or group, based on preferences.

Rational

Behaviors and decisions that maximize a person’s chances of achieving his or her goals. See rational behavior.

  • Execute the concept of marginal utility within consumer decision processes and the maximization of utility.
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Keasia FatemiOct 09, 2024
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