To get a reader's attention and interest using a sales message, you must:

A) place the central selling feature of a product in the middle paragraph of the message.
B) choose an anecdote that is likely to be familiar to the reader.
C) organize the message using the deductive outline.
D) use a unique combination of words to describe how a product can solve the reader's problem.

Question

Rinda Mubarik · Accepted Answer

Final Answer : D, Explanation :  Using a unique combination of words to describe how a product can solve the reader's problem is the best way to capture a reader's attention and interest in a sales message. This can entail highlighting the benefits or features of the product that set it apart from competitors, and showing how it can meet the needs or wants of the reader. A well-crafted message that speaks directly to the reader's interests or concerns is more likely to be effective than one that relies on a familiar anecdote or a deductive outline.

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