Two factors leading to more individualized marketing are clutter and technology.

Individualized Marketing

A strategy that involves tailoring marketing efforts to meet the specific needs of each customer.

Clutter

The accumulation of a large number of unnecessary or irrelevant items in a space, leading to a disorderly or overcrowded environment.

Technology

The application of scientific knowledge for practical purposes, especially in industry, to invent tools, devices, and systems enhancing human life.