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Yesenia Hernandez
on Nov 23, 2024

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We compare ourselves to others to help stabilize our self-evaluations and to feel comfortable with how well our choices "fit in" with the choices and preferences that others have. This theory is termed:

A) social comparison.
B) input-output.
C) external orientation.
D) comparative behaviour.

Social Comparison

The process of comparing oneself to others in order to evaluate or enhance one's own abilities or opinions.

  • Grasp the significance of social comparison in consumer self-evaluation and decision-making.
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Chelsea QueenNov 27, 2024
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