Asked by
Yesenia Hernandez
on Nov 23, 2024Verified
We compare ourselves to others to help stabilize our self-evaluations and to feel comfortable with how well our choices "fit in" with the choices and preferences that others have. This theory is termed:
A) social comparison.
B) input-output.
C) external orientation.
D) comparative behaviour.
Social Comparison
The process of comparing oneself to others in order to evaluate or enhance one's own abilities or opinions.
- Grasp the significance of social comparison in consumer self-evaluation and decision-making.
Verified Answer
CQ
Learning Objectives
- Grasp the significance of social comparison in consumer self-evaluation and decision-making.