Asked by
Verified
What is included in a firm's macroenvironment?
A) culture
B) competitors
C) geographic location
D) corporate partners
E) company capabilities
Macroenvironment
The broader, external forces that affect the operations and performance of businesses and markets, including economic, political, and social factors.
Culture
The set of shared attitudes, values, goals, and practices that characterizes an institution, organization, or group, influencing behaviors and perceptions.
Company Capabilities
The skills, resources, and strengths that allow a business to execute strategies and achieve its objectives effectively.
- Recognize the essential elements of a company's broader economic context and their influence on promotional tactics.
Verified Answer
Learning Objectives
- Recognize the essential elements of a company's broader economic context and their influence on promotional tactics.
Related questions
The Difference Between a Firm's Immediate Marketing Environment and Its ...
Inflation Refers to the Growth of Industry Within a Country
As the Euro Becomes More Expensive Relative to the Dollar ...
Federal, State, and Local Governments Enact Regulations to Ensure Businesses ...
The ________ Element of the Marketing Mix Includes Features and ...