Asked by
Aryan Chaudhary
on Dec 02, 2024
Verified
What stage of the customer journey should advertising be used?
A) Consideration
B) Buy
C) Bonding
D) Advocate
Customer Journey
The complete sum of experiences that customers go through when interacting with a company and brand, rather than looking at just part of a transaction or experience.
Consideration Stage
A phase in the customer journey where potential buyers evaluate different products or brands before making a purchase decision.
- Learn how integrated marketing communications are applied across differing stages of the customer journey.
Verified Answer
AC
Learning Objectives
- Learn how integrated marketing communications are applied across differing stages of the customer journey.
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