What type of discount to resellers is based in part on where they are in the channel?

A) seasonal discounts
B) trade discounts
C) cash discounts
D) promotional allowances
E) trade-in allowances

Trade Discounts

Price reductions granted by suppliers to buyers in the trade channel, often based on volume purchased or to promote certain behaviors.

Channel

A medium through which a product or service is distributed to its end-users, such as a retail store or online platform.

Resellers

Entities or individuals that purchase goods or services to sell them again rather than consuming or using them.