Asked by
Antonio Ferreira
on Dec 12, 2024Verified
When compared to a multiple products, multiple market segments strategy, a one product, multiple market segments strategy
A) is a much more effective means of meeting consumers' individual needs.
B) creates greater savings in production costs.
C) is a more effective way of meeting organizational objectives.
D) has significantly higher distribution costs.
E) is more profitable since a firm can charge the new segments higher prices without changing the product.
Production Costs
Expenses associated with the manufacturing or production of goods, including materials, labor, and overhead costs.
Multiple Market Segments
The practice of targeting several distinct groups of potential customers, each with specific needs and characteristics, within a broader market.
- Distinguish between multiple product strategies and their applications in market segmentation.
Verified Answer
MS
Learning Objectives
- Distinguish between multiple product strategies and their applications in market segmentation.
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