When consumers are unable to articulate their experiences, ________ becomes particularly useful in understanding consumers' preferences.

A) observation
B) surveying
C) in-depth interviewing
D) primary data mining
E) a focus group

Question

Adrian Calixto · Accepted Answer

Final Answer : A, Explanation :  When consumers are unable to articulate their experiences, observation becomes particularly useful in understanding consumers' preferences. This is because observing the actions and behavior of consumers can often provide insights into their preferences and behaviors that may not be easily expressed through verbal communication. Surveying, in-depth interviewing, primary data mining, and focus groups all rely on consumers being able to articulate their experiences and preferences, so they may not be as effective in situations where consumers struggle to do so.

When consumers are unable to articulate their experiences, ________ becomes particularly useful in understanding consumers' preferences.

A) observation
B) surveying
C) in-depth interviewing
D) primary data mining
E) a focus group

Definitions

Learning Objectives

Learning Objectives

Related questions

When consumers are unable to articulate their experiences, ________ becomes particularly useful in understanding consumers' preferences.A) observationB) surveyingC) in-depth interviewingD) primary data miningE) a focus group

Definitions

Learning Objectives

Learning Objectives

Related questions

When consumers are unable to articulate their experiences, ________ becomes particularly useful in understanding consumers' preferences.

A) observation
B) surveying
C) in-depth interviewing
D) primary data mining
E) a focus group