Which field of research is concerned with the human side of economic decisions?

A) expectancy theory
B) behavioural economics
C) buyer behaviour
D) consumer economics

Behavioural Economics

A field of study that analyzes the effects of psychological, cognitive, emotional, cultural, and social factors on the economic decisions of individuals and institutions.

Consumer Economics

A branch of economics that deals with the study of how individuals make decisions to allocate their resources over consuming goods and services.