Asked by
Kaylin Lindsey
on Dec 15, 2024
Verified
Which of the following is a characteristic of the growth stage of the product life cycle?
A) Advertising emphasis switches to primary demand.
B) The proportion of repeat purchasers to initial purchasers grows.
C) The number of distribution outlets shrinks due to growing inefficiencies.
D) Profit margins increase as sales increase.
E) Product features remain consistent to maximize profits.
Growth Stage
The phase in a product's life cycle characterized by rapid sales growth, increased marketing, and the emergence of competitors.
Repeat Purchasers
Customers who buy a product or service more than once, indicating loyalty or satisfaction with the brand or item.
- Detect the features and marketing purposes throughout each phase of the product life cycle.
- Comprehend the repercussions of different stages in the product life cycle on competitive forces within a market.
Verified Answer
LP
Learning Objectives
- Detect the features and marketing purposes throughout each phase of the product life cycle.
- Comprehend the repercussions of different stages in the product life cycle on competitive forces within a market.
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